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Cultural Spotlight: Africa

Rescheduled date: now 17 March 2022

Today’s successful international business people and assignees require self-awareness and in-depth cultural knowledge (or intelligence) of the ways in which a different culture approaches business and business relationships. In order to build stronger relationships, it is important to appreciate cultural sensitivities and to understand the business implications resulting from the impact of working with different cultures.

Recognising cultural differences, and working with them, is the key to successful international working relationships.

This webinar will give you some valuable insights into African culture; the values, attitudes and beliefs that underpin business culture; and some of the key nuances between Western and African communication styles.

“Very comprehensive session that fully met my expectations. Superb delivery. Very informative, particularly the daily living and business approaches.”

Cultural Spotlight Webinar Attendee

Our Open Webinar Programme is a great opportunity to sample some cultural training first-hand, see some of our intercultural and country experts in action, and find out more about the different cultural topics that we deliver.

Contact us for more information and/or to register your interest in attending this Free Live Webinar.