“The customer is always right”. There’s some truth in that. But if your customer has grown up in a different culture – experiencing their own local market, learning their own local trading habits, communicating in their own local language – how should that sense of ‘right’ be modified? And how should you as the seller/ provider/broker bridge the culture gap and pitch your business successfully?
Farnham Castle Intercultural Training’s Senior Consultant, Susanna, has seen, heard and dealt with many of these local variations: attitudes to hierarchy, views on teamwork, opinions on urgency, the importance of working relationships, preferences in communication styles. She has pragmatic, clear and easy-to-implement ways of transmitting this wisdom – advice, tools and techniques that can help you make your cross-cultural interactions more profitable and more sustainable.